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PRESS RELEASE: Teledyne DALSA-powered “freeD” replays make NFL premiere

Waterloo, Ontario – September 9, 2013 – Last night, football fans watched the NFL premiere of Replay Technologies’ “freeD” sport replay system during NBC Sunday Night Football’s broadcast of the Dallas Cowboys/New York Giants season opener. The freeD replays, which are known on NBC Sports as “NBCee it 360”, are powered by cameras and frame grabbers from Teledyne DALSA, a subsidiary of Teledyne Technologies Incorporated (NYSE:TDY). The 85,000 fans watching the game live at AT&T Stadium were entertained by the freeD replays shown on the stadium’s massive 159’ x 71’ screen.

Throughout the game, in which the Cowboys beat the Giants 36-31, the freeD system captured several of the most exciting plays. NBC featured both of Jason Witten’s two touchdowns for the Cowboys using freeD as well as Victor Cruz’s second of three touchdowns for the Giants.

“Having our cameras and frame grabbers play a key role in providing these impressive freeD replays from last night’s football game was a proud moment for us,” commented Patrick Myles, Vice President, Business Development and Communications, Teledyne DALSA. “Replay’s freeD system is an innovative technology that clearly enhances the enjoyment of sports on television and in the stadium.”

An advancement in digital broadcast technology, freeD (free dimensional video), utilizes high performance cameras, powerful frame grabbers, and sophisticated algorithms to create three dimensional photo-realistic real-time scenes, comprised of three dimensional pixels that faithfully represent the fine details of the scene. This information is stored as a freeD database that can produce (render) any desired viewing angle from the detailed information.

The freeD system incorporates 24 Teledyne DALSA Falcon2 CMOS cameras. Twelve cameras are positioned around each end’s red zone at AT&T Stadium in Arlington, TX, home of the Dallas Cowboys. The Falcon2 camera’s 12 megapixel resolution increases the image quality of the freeD system, allowing it to capture more of the action with the ability to ‘go in closer’ while retaining HD quality. In addition, Teledyne DALSA Xcelera frame grabbers, which are optimized for the Falcon2 cameras, are installed in the control room at AT&T Stadium to capture the camera data and to interface with the freeD system.

The freeD system made its premiere in major league sports this April on YES Network’s Yankees home games – under the name YESVIEW. freeD records reality not as regular two dimensional video, but as a true three dimensional scene. This enables the production team, and in the near future the actual viewers, to freely roam around a captured scene where no physical camera exists.

To see the freeD replay system in action, visit Replay’s home page http://www.replay-technologies.com/.

About Teledyne DALSA

Teledyne DALSA, a Teledyne Technologies company, is an international leader in high performance digital imaging and semiconductors with approximately 1,000 employees worldwide, headquartered in Waterloo, Ontario, Canada. Established in 1980, the company designs, develops, manufactures and markets digital imaging products and solutions, in addition to providing MEMS products and services. For more information, visit www.teledynedalsa.com.

About Teledyne Technologies

Teledyne Technologies is a leading provider of sophisticated instrumentation, digital imaging products and software, aerospace and defense electronics, and engineered systems.  Teledyne Technologies’ operations are primarily located in the United States, Canada, the United Kingdom and Mexico.  For more information, visit Teledyne Technologies’ website at www.teledyne.com.

About Replay Technologies Inc

Our vision is to power the next big revolution in video by using our proprietary freeD™ technology to create novel viewing experiences. We believe that ultimately the viewing experience of most broadcast related events, from sports to news to film, will be freed from the limitation of what had been shot by physical camera, raising both the storytelling possibilities and the user immersion possibilities to whole new levels.

We aim to disrupt the fundamental operating cost structure for broadcasting, cinema and other fields (biomedical, security, TV viewing, etc.) by implementation of the concept of placing viewing angles and un-manned cameras where none existed in reality. For more information, visit Replay Technologies’ website at www.replay-technologies.com.

For more information contact:

Teledyne DALSA
Patrick Myles
+1-519-886-6001 x2177
Replay Technologies
Oren H Yogev
(US) +1-646-492-1959
Red Javelin Communications
Maria Doyle
Published 2013-09-09

Sunday Night Football's "NBCee It 360" replays used Replay Technologies' system, powered by Teledyne DALSA hardware. Fans in AT&T stadium saw it on the giant screens as "freeD"


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